New PDF release: 100 great PR ideas : from leading companies around the world

By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

ISBN-10: 9814312045

ISBN-13: 9789814312042

Are you trying to find an outstanding suggestion or a few notion to make your PR and promotions greater and leading edge? This ebook includes a hundred nice PR principles, extracted from the area s most sensible companies.
Ideas give you the gas for people and firms to create worth and good fortune. certainly the ability of principles can also exceed the facility of cash. One basic thought could be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of consumers. This e-book could be that very catalyst. each one PR thought is succinctly defined and is by way of suggestion on the way it may be utilized to the reader s personal enterprise scenario. an easy yet in all probability robust e-book for somebody looking new notion and that killer software.

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If you are not enthusiastic about your brand and business, nobody else will be: maybe you’re in the wrong business! 36 • 100 GREAT PR IDEAS 18 DEVELOP ALL THE ANGLES Truly newsworthy stories are golden opportunities, and do not often appear in most firms. Yet many newsworthy events or actions are only reported in one or two places, simply because the person handling the PR has not been sufficiently active in thinking through the possibilities. The most obvious place to send a press release may not always be the best, but by examining the possibilities from all angles the PR person can place the story in many different places.

56 • 100 GREAT PR IDEAS • Find a partner with a need either for an exciting, profi le-raising partner (Ford, in the case above) or one that is itself exciting and profile raising but lacks the necessary resources to leverage their position (Cirque du Soleil). • Work out a scheme that both of you will benefit from, and try to create a medium- to long-term partnership. 100 GREAT PR IDEAS • 57 28 INVOLVE YOUR STAKEHOLDERS Your stakeholders need not just be passive recipients of your PR efforts. They can join in and be part of what’s happening.

Good photo opportunities are also good video opportunities. , advertising, if readers are going to make the connection. 40 • 100 GREAT PR IDEAS 20 CREATE A FEATURE The media, and especially television companies, are always on the lookout for good, interesting ideas for documentaries. They need shows with strong human interest, and preferably ideas that are unusual takes on topical subjects. Any TV show has to be of interest to as wide an audience as possible, of course: humor, human interest, tragedy, or topicality are clear factors in the interest value of a documentary.

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100 great PR ideas : from leading companies around the world by Jim Blythe


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