By Jim Blythe
Are you trying to find a superb inspiration or a few thought to make your PR and promotions more advantageous and leading edge? This booklet comprises a hundred nice PR principles, extracted from the realm s most sensible companies.Ideas give you the gasoline for people and firms to create worth and good fortune. certainly the facility of principles may exceed the ability of cash. One easy suggestion might be the catalyst to maneuver markets, encourage colleagues and staff, and trap the hearts and imaginations of shoppers. This ebook could be that very catalyst. each one PR inspiration is succinctly defined and is through recommendation on the way it will be utilized to the reader s personal company state of affairs. an easy yet very likely strong e-book for a person looking new proposal and that killer program.
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Extra info for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Be prepared to put a lot of time and effort in, since you will be expected to act as a general dogsbody for the production company. ” However, it is perfectly feasible to write a much longer piece if there is something useful for you to say. As always, a feature cannot be merely a long advertisement for your brand or company. It should be something that is of general interest to a large number of people, and you cannot merely plug your own services. The idea A ﬁrm of lawyers in London was looking to increase its conveyancing business, so one of the partners wrote an article on ways of cutting the cost of moving home.
Be prepared in advance—you will obviously know when the event will happen, so you can be ready in good time. 48 • 100 GREAT PR IDEAS 24 CREATE GOODWILL IN THE SEASON OF GOODWILL Christmas is a great time for PR. People are generally full of goodwill, and appreciate goodwill gestures by companies: tying into the season is a useful tactic on several levels. First, it creates warm, fuzzy feelings among your staff. Second, it shows that your company has a human face. Third, it makes people want to reciprocate—after all, Christmas is the time of year when we give to others as well as receive from them.
Also, TV documentary makers are not going to produce a half-hour- or hour-long plug for the company and its products, so any expectation that they will do so is doomed to disappointment. The idea A company specializing in recruiting Australian teachers contacted a TV company with an idea for a documentary. The documentary makers were offered the chance to follow two Australian teachers as they experienced working in Britain: the show highlighted the differences between teaching in Australia and teaching in Britain, the discipline problems in British schools, the much higher level of bureaucracy in Britain, and the difﬁculties the Australians experienced in ﬁtting into life in a new country.
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe